Logo design is one of my specialties, and one of my all time favorite project types. Nothing I do in this business gives me more pleasure than absolutely nailing the brand ID and logo for a client.

The ability to understand a brand and translate it to the public in an appealing, unique, spot-on way is somewhat akin to learning a foreign language fluently and teaching it effectively.

Take for example my work on The Price Is Right logo. I reworked and redrew it in 2007 (as a herald of the new Drew Carey era), but people think it’s original to the show, from sometime in the early 70s. In fact, this is the first native digital version – previous versions being scans of sign painting. So, starting from scratch, I did a fresh drawing of the lettering. I threw out the outline and opened up the letter spacing a bit, redrew the dollar sign, and added the “swinging door” backing elements.

Show logos, marketing type lockups, product end tags – I’ve done a few. Sports marketing and design and now clothing (cycling in particular) is a passion, and I’ve recently plunged headlong into restaurant marketing and menu design.

See my Process and Pricing Kit for Logo Design (link below) to learn how I work, and work to give you the best results. There is nothing easy about deciding on a new marketing or logo designer. The proliferation of cheap (largely foreign) logo mills hasn’t made getting quality work any easier, but this kit should help.